
Entity Based SEO Drives Real-World Results for SaaS Teams
Most SEO tools promise quick wins, but the real world is more complicated—especially with search engines shifting from keyword-based to entity-based search. In this case study, I’ll share how our team at MygomSEO partnered with a fast-growing SaaS business to tackle declining organic traffic and visibility. By shifting their entire SEO strategy to an entity-based model, we not only reversed their traffic slump but also established them as a recognized authority in their niche. This story covers our challenges, methodology, and the measurable business impact of embracing entity-based SEO, offering actionable insights for developers, technical marketers, and SMB operators that want to future-proof their search presence.

